On 19 April 2026, the 31st China International Education Touring Exhibition (CIEET) Shanghai Station grandly opened at the Shanghai International Convention Center. As a newly added venue for the exhibition, the Shanghai stop directly reflects the robust growth of the Yangtze River Delta’s overseas study market. It gathered some of the largest and most active groups of students planning to study abroad from across mainland China. CIEET’s expanded presence here also signals the rising popularity of Hong Kong as a study destination among mainland students, alongside strong demand from parents for authoritative, one-stop overseas education services.
Against this backdrop, Y.X Hong Kong Student Residence — the first student accommodation brand from Hong Kong to participate in this major international education exhibition on the mainland — took part with the core theme “From ‘I’ to ‘We’”. It showcased its integrated student living ecosystem centred on “Living + Learning + Integration + Growth”. Through professional operation, humanistic care and social responsibility, Y.X builds a bridge for youth exchanges between mainland China and Hong Kong, and supports high-quality cross-border study experiences.
### A strong lineup of Hong Kong institutions in Shanghai: building a Hong Kong study support ecosystem alongside Y.X
This year’s CIEET Shanghai Station featured an impressive roster of nearly 100 universities worldwide, with Hong Kong institutions drawing particular attention from visitors. Representatives from the University of Hong Kong Business School, City University of Hong Kong, Hong Kong Metropolitan University, The Education University of Hong Kong, The Chinese University of Hong Kong and other Hong Kong universities attended the show, offering families in the Yangtze River Delta direct access to official admissions information.
As a professional accommodation brand dedicated to students studying in Hong Kong, Y.X exhibited alongside these Hong Kong universities. This collaboration highlights its deep ties with Hong Kong’s higher education ecosystem and further demonstrates its service expertise and market reputation in Hong Kong student accommodation to mainland audiences.
### Immersive on-site experience: Q&A addressing parents’ top concerns
Founded in 2019, Y.X Student Apartment operates four major residence clusters across Kowloon and Hong Kong Island, covering the key residential catchments of eight Hong Kong universities. It provides over 2,000 beds and has served more than 60,000 students pursuing studies in Hong Kong, with a recommendation rate above 95% among Hong Kong-based mainland students.
At the exhibition, the booth was designed around the theme “From ‘I’ to ‘We’”, recreating more than 30 real-life facilities including quiet study rooms, shared kitchens and recreational zones. A photo check-in area and one-on-one consultation desks were available, offering visitors comprehensive advice covering accommodation applications, safety arrangements and practical tips for adapting to life in Hong Kong.
Many parents shared their feedback after visiting: “We have long worried about safety and living arrangements for our children going to study in Hong Kong. At Y.X’s booth, we could view realistic previews of the apartments and ask detailed questions about what matters most to us — it really puts our minds at ease.”
### Community warmth with purpose: the mission to “support growth and connect two places”
Unlike traditional rental accommodation providers, Y.X upholds the philosophy: “Housing is not merely a place to stay; it is where a sense of belonging takes root.” It embeds social responsibility into young people’s growth journeys.
A 24-hour butler service underpins residents’ safety; dedicated study spaces support academic progress; dining and fitness amenities nurture physical and mental wellbeing. With more than 50 community activities hosted every year, individual students who come to Hong Kong alone (“I”) join a supportive collective (“We”), forming a vibrant, inclusive community of mainland students in Hong Kong.
Beyond showcasing its hardware facilities at the exhibition, Y.X communicated its mission: to accompany student growth and strengthen links between mainland China and Hong Kong. It helps mainland students settle quickly into campus life in Hong Kong and removes practical living barriers for cross-border learners.
### Featured on a national education platform: advancing high-quality cross-border study services
As a pioneer in Hong Kong’s student accommodation sector, Y.X’s participation in CIEET Shanghai marks an important milestone in the brand’s national outreach and commitment to social responsibility. Within the broader trend of deeper education integration across the Guangdong-Hong Kong-Macao Greater Bay Area, Y.X leverages professional residential services as a connector linking educational resources, youth engagement and cultural exchanges between mainland China and Hong Kong. It delivers on its commitment to nurture young talent and foster collaborative cross-border education.
Moving forward, Y.X will continue refining its full-spectrum “Living + Learning + Socialising + Growth” service model, striving to set an international benchmark for Hong Kong student accommodation. Its goal is to help more mainland students pursue studies in Hong Kong safely, comfortably and happily, and find their own direction in this city.
Rooted in the community ethos of “From ‘I’ to ‘We’”, Y.X hopes this exhibition will help more mainland families learn about safe, reliable student accommodation options in Hong Kong. With practical, thoughtful services, the brand will keep supporting students to complete their Hong Kong studies smoothly and thrive.
Source: China Daily
